The 777rio handles your personal data responsibly and transparently, in full compliance with the LGPD. Here you will find, in plain language, how we collect, use, and protect every piece of information you share with us.
Before you dive into the full text, here is a summary of the most important points in this policy. Clear, straightforward, and no fluff.
All communication between your phone or computer and the servers of 777rio is encrypted with 256-bit SSL. This applies to login, Pix deposits, withdrawals, and every other interaction on the platform. Your data is never transmitted in plain text.
The 777rio does not sell, rent, or transfer your personal data to third parties for commercial purposes. Your data is used solely to operate the platform, process transactions, prevent fraud, and meet legal obligations. Full stop.
The LGPD protects your rights over the personal data stored by 777rio. You may request access, correction, deletion, and portability at any time, directly via support chat or by email.
The 777rio operates in full compliance with the General Data Protection Law (Law No. 13.709/2018). All collection and processing of personal data has a defined legal basis, a specific purpose, and is carried out with the technical safeguards required by Brazilian law.
User data held by 777rio are stored on servers protected by strict access controls, continuous monitoring, and encrypted backups. Only staff with a legitimate business need are granted access to user information.
The 777rio only collects the data strictly necessary to operate the service securely. We do not collect unnecessary information, we do not track behavior outside the platform, and we do not retain data beyond the period required by law.
This Privacy Policy applies to all users of the 777rio – website, Android and iOS app, and any other digital channel operated by the platform. By creating an account or using any service provided by the 777rio, you confirm that you have read and understood this policy and agree to the data processing described herein.
The data controller responsible for processing your personal data is the company that operates the platform 777rio, which provides its Sports Betting and online casino services at https://777rio.best.
For the purposes of this policy, "data processing" includes any operation performed on personal data — such as collection, storage, use, sharing, transmission, archiving, and deletion — as defined by the LGPD (Law No. 13.709/2018).
The 777rio acts as the data controller for personal data belonging to users registered on the platform. In certain contexts — such as payment processing via Pix or live casino game operations — specific partners may act as data processors under instruction from the 777rio, always upholding the same security and confidentiality standards described in this policy.
The 777rio collects personal data at various points during your interaction with the platform. Below are the types of data collected and how they are obtained:
The 777rio does not collect information about your behavior on other sites, does not track your browsing history outside the platform, and does not use cross-device tracking technologies without explicit consent.
All personal data processing at 777rio has a specific purpose and a legal basis defined by the LGPD. The table below summarizes the main legal grounds:
| Purpose | Legal Basis (LGPD) |
|---|---|
| User account creation and management | Contract performance (art. 7, V) |
| Processing deposits and withdrawals via Pix | Contract performance (art. 7, V) |
| Identity verification (KYC) | Legal obligation (art. 7º, II) |
| Anti-money laundering and fraud prevention | Legal obligation (art. 7º, II) |
| Eligibility verification (18 years of age or older) | Legal obligation (art. 7º, II) |
| User support and dispute resolution | Contract performance (art. 7, V) |
| Sending account-related communications (security alerts, withdrawals, active promotions) | Legitimate interest / Consent (art. 7º, IX / art. 7º, I) |
| Platform improvement based on usage data | Legitimate interest (Art. 7, IX) |
| VIP Program and experience personalization | Contract performance / Legitimate interest (Art. 7, V / IX) |
| Compliance with a judicial or regulatory order | Legal obligation / Exercise of legal rights (art. 7º, II / VI) |
The 777rio does not use your personal data for purposes incompatible with those described above without your prior, explicit consent. If you wish to withdraw a specific consent you have granted, please contact our support team.
The 777rio does not sell, rent, transfer, or commercialize users' personal data. Data is shared only in the situations described below, always with appropriate safeguards in place:
In all cases of third-party data sharing, 777rio contractually requires these partners to keep data confidential, use it solely for the specified purpose, and implement security measures equivalent to those adopted by the platform itself.
The 777rio retains personal data for as long as necessary to fulfill the purposes described in this policy and to meet applicable legal obligations. The main retention periods are:
Once mandatory retention periods have expired, data is securely deleted or irreversibly anonymized so that it can no longer be used to identify the user.
The 777rio implements technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or improper destruction. Key measures in place include:
No system is 100% breach-proof. The 777rio maintains a security incident response plan and acts swiftly to contain, investigate, and communicate any event that may compromise user data, as described in section 11 of this policy.
On your end, we recommend: use a strong, unique password for your 777rio, enable two-factor authentication in your account settings, do not share your credentials, and notify support immediately if you suspect unauthorized access.
The services of the 777rio are intended exclusively for users aged 18 and over. The platform does not knowingly collect or process personal data from individuals under 18.
The 777rio implements age verification during registration and throughout the KYC process to identify and prevent access by minors. Accounts found to belong to users under 18 are closed immediately, regardless of the stage of verification.
If you believe an account has been created by a minor on the 777rio, please contact us immediately via the support chat or at contato@777rio.best. We will investigate the matter as a priority and take all appropriate action, including the deletion of all data belonging to the identified minor.
For parents and guardians: the 777rio recommends using the parental control features available on Android and iOS devices to restrict access to betting sites. More information about control tools is available at Responsible Gambling.
The LGPD grants you, as the owner of the personal data processed by 777rio, the following rights, which may be exercised at any time:
Request and receive a copy of all personal data that the 777rio holds about you, including the purpose and legal basis for each processing activity.
Request the correction of inaccurate, outdated, or incomplete data. Details such as email, phone number, and address can be updated directly in your account dashboard.
Request the deletion of personal data that is not legally required to be retained. Financial data and KYC documents are subject to legal retention periods that cannot be shortened.
Request your data in a structured, machine-readable format for transfer to another controller, in accordance with ANPD regulations.
Receive clear information about which entities 777rio shared your data and the reasons for doing so.
Withdraw specific consents previously granted, such as for receiving marketing communications, without affecting your access to core platform services.
To exercise any of these rights, please contact us via the in-platform support chat or send an email to contato@777rio.best with the subject line "LGPD Rights – [your CPF]". The 777rio will respond within 15 business days, as established by the LGPD. In cases of a reasoned refusal, you will receive the grounds for the decision and may appeal to the National Data Protection Authority (ANPD).
Due to the digital nature of the platform and its partnerships with internationally operating game and technology providers, some data from 777rio may be processed on servers located outside Brazil. This occurs primarily for:
Every international data transfer carried out by the 777rio is supported by adequate safeguards in accordance with art. 33 of the LGPD, including standard contractual clauses that impose data protection obligations equivalent to those required under Brazilian law. The 777rio only transfers data internationally to countries or organizations that offer a level of protection compatible with the LGPD.
The 777rio maintains a security incident response plan that defines the procedures for detecting, containing, investigating, and communicating events that may compromise users' personal data.
In the event of a significant security incident that puts the rights and freedoms of data subjects at risk, the 777rio will take the following steps:
Affected users will be notified via their registered email address and a prominent notice on the platform. The 777rio does not downplay or conceal security incidents — transparency in these situations is a core part of our commitment to user trust.
The 777rio has appointed a Data Protection Officer (DPO) as required by the LGPD, responsible for:
The Data Protection Officer can be reached through the in-platform support channel or by emailing contato@777rio.best with the subject line "DPO / Data Protection". All LGPD-related communications are treated as a priority and responded to within the legally required timeframes.
The 777rio may update this Privacy Policy periodically to reflect changes in data processing practices resulting from new platform features, legal updates, or regulatory decisions by the ANPD.
Material changes will be communicated at least 15 days in advance via the registered email address and a prominent notice on the platform. Minor changes — such as wording adjustments or corrections that do not alter the substance of the policy — may be made with notice issued simultaneously upon publication.
Continued use of the platform after an updated version of this policy takes effect constitutes acceptance of the changes. A version history of previous policies is available upon request through 777rio.
Current version: 2.1 – January 2026.
For any questions, requests, or complaints regarding the processing of your personal data by 777rio, you can reach us through the following channels:
If your request is not resolved to your satisfaction within the legal timeframes, you have the right to file a complaint directly with the Autoridade Nacional de Proteção de Dados (ANPD), the regulatory body responsible for overseeing the LGPD in Brazil.
The 777rio takes every privacy request seriously, handling each one with care, respect, and within the deadlines required by the LGPD.
Our team is available 24 hours a day to clarify how the 777rio handles your data, assist with access, correction, or deletion requests, and ensure your rights as a data subject are respected. Contact us via live chat or email.